Why The Racy New Ad Campaign For 'Gossip Girl' Will Backfire [When Sex Doesn't Sell] (Defamer)

24 July 2008, 4:09 pm

Gossip Girl, the show that the media can't stop gushing over despite the fact that nobody actually watches it or anything, has of course been renewed for a second season. And in an apparent attempt...... read more

'Gossip Girl' will launch new racy promos (OMG!) (Asbury Park Press)

24 July 2008, 2:00 pm

"Gossip Girl" will get people talking. At least, that seems likely as the CW network brings to a boil its new campaign for the sexy prep-school soap. The racy ads co-opt language from the very criticism of the show for being too, well, racy.... read more

'Gossip Girl' ads too hot for viewers? (AM New York)

24 July 2008, 10:43 am

In a naked grab for viewers, " Gossip Girl," the teen drama about wealthy New York prep school kids, is putting sex on the front burner in a racy ad campaign running next month.... read more

New 'Gossip Girl' ads use criticism to tout show's sexy side (The Pantagraph)

24 July 2008, 9:45 am

NEW YORK -- “Gossip Girl” will get people talking. At least, that seems likely as the CW network brings to a boil its new campaign for the sexy prep-school soap.... read more

OMG! 'Gossip Girl' launches racy ads (Florida Today)

23 July 2008, 11:35 pm

"Gossip Girl" will get people talking. At least, that seems likely as the CW network brings to a boil its new campaign for the sexy prep-school soap. The show's second season begins Sept. 1, following an August promotion to put viewers, um, in the mood.... read more

Cinemax, Er, CW Bares New Gossip Girl Ads (E! Online)

23 July 2008, 6:44 pm

Gossip Girl's lusty marketing minds have rolled out another series of steamy promos for the teen drama, this time craftily spotlighting nuggets of "praise" from the Parents Television...... read more